UX/UI Designer (UX Generalist)
Presently working as a UX Designer at Cognizant
Reach Out
Chennai, India
[email protected]
Vijayavarthans_Resume.pdf
Skill Set
Wireframing
Prototyping
Visual (UI) Designing
Interaction Design
User Persona
User Journey
Information Architecture
Certifications
UI UX Design
UI UX Design
Education
🎓 2016 - 2019
Bachelor of Visual Communication
SRM University, Chennai
🎓 2021 - 2023
MBA in Marketing Management
Madras University, Chennai
About Me
I am a creative, empathetic, and user-focused UX/UI Designer (UX Generalist) with 3+ years of experience in crafting intuitive and impactful digital experiences. Passionate about human-centered design, I thrive on solving complex problems and making technology effortlessly usable. Driven by curiosity and innovation, I aim to enhance user interactions and create designs that truly improve lives.
Projects
Skills (1)
Skills
Work Experience
UX Designer
@Cognizant
April 2025 - Present
- Led UX design initiatives for a Salesforce CRM–based Merchant Payment Services platform for a leading North American banking client, improving quoting and submission workflows.
- Designed wireframes, low- and high-fidelity prototypes, task flows, and screen flows to enhance usability, efficiency, and user adoption.
- Defined and executed dual UX strategies aligned with business goals, regulatory needs, and evolving industry trends.
- Currently delivering UX solutions for an industry-leading healthcare organization, designing enterprise product experiences using Microsoft SharePoint, Fluent UI, and the Microsoft Fluent Design System.
- Collaborated with cross-functional stakeholders including business analysts, product owners, developers, and architects to ensure design feasibility and execution alignment.
- Actively contributed to RFPs, POCs, and solution accelerators across BFS, Healthcare, Insurance, and Logistics domains.
- Worked with globally distributed teams across multiple geographies, ensuring consistency in UX standards and design systems.
- Applied design thinking, usability best practices, and accessibility principles to deliver scalable, enterprise-grade UX solutions.
Associate UX Designer
@Incedo Inc.
December 2024 - Present
- Designed and optimized user experiences for 2+ internal system applications at Incedo, including The Hub Portal (mobile app conversion for Android & iOS) and iNEXT Portal (web-based expense and timesheet management tool).
- Collaborated with 10+ cross-functional stakeholders (Tech Leads, Directors, Developers) to ensure on-time product delivery and alignment with business objectives.
- Created 10+ UX deliverables, including user personas, journey maps, wireframes, and interactive prototypes, to define user needs and improve workflow efficiency.
- Conducting usability testing, A/B testing, and heuristic evaluations to analyze user behavior and optimize designs for enhanced engagement and usability.
- Ensured seamless design-to-development handoff by maintaining 100% adherence to design systems, component libraries, and accessibility standards (WCAG, HIG, Material Design).
- Leveraged UX research and data-driven insights to refine user interactions, improving overall system efficiency and usability.
- Implemented accessibility best practices, enhancing compliance and usability for diverse user groups, leading to improved user satisfaction.
- Applying UX best practices and accessibility standards (WCAG, HIG, Material Design) to create inclusive and scalable design solutions.
UI UX Designer
@GrowthHackers Digital
May 2024 - November 2024
- Leading end-to-end UI/UX processes for top brands, specializing in Websites, Apps & Web Apps.
- Enhancing user experiences from stakeholder engagement to final product delivery.
- Collaborating with analytics teams and SEO specialists to improve website traffic rankings on Google and Bing.
- Completed 6+ successful projects across diverse industries, including ITC GHAL, A1loans, Patanjali.
- Leading discovery sessions, defining project scope and gathering critical requirements.
- Developing detailed user personas, user flows, wireframes, and prototypes for intuitive experiences.
- Conducting A/B testing to refine designs based on user feedback.
- Partnering closely with developers for seamless design-to-product transitions.
UX Designer
@GoProtoz UI UX Design Services
Aug 2022 - April 2024
- Managed end-to-end UX processes, from stakeholder engagement to final product delivery.
- Completed 15+ projects across major industries, enhancing user experiences for top brands such as ITC Mangaldeep, TAFE, BHIM UPI, BlueCoin IoT, Troogue, Accelchain, SenseHawk, Sarvagram, Sigowill, Deeplinq, Wheebox, and more
- Collaborated with cross-functional teams, including product managers and developers, to deliver innovative, engaging solutions that resulted in high client satisfaction and repeat business.
- Developed detailed user personas, user flows, wireframes, and prototypes, ensuring seamless and intuitive user experiences.
- Conducted comprehensive UX audits, providing actionable recommendations that led to significant improvements in user satisfaction and product efficiency.
- Worked closely with developers to ensure design integrity, resulting in faster development cycles and higher-quality products.
- Led discovery sessions, including proof of concepts and design effort estimation, to define project scope and gather essential requirements.
- Presented design concepts to clients, justifying decisions and fostering trust and confidence in the UX process.
UI/UX Designer (Freelance)
Nov 2021 - Feb 2022
- Proven track record of collaborating with diverse clients to deliver user-centered design solutions.
- Proficient in conducting user research, creating wireframes, and prototypes, and delivering final high-fidelity designs.
- Expertise in optimizing user journeys and enhancing product usability.
- Adept at communication and project management, ensuring seamless client interactions and timely project delivery.
- Eager to contribute creativity and expertise to innovative projects, creating meaningful impact through exceptional design.